RAD HOURANI | SS 2014 HAUTE COUTURE
There is without a doubt a need to mention that the innate talent Rad Hourani possesses for fashion has landed him one of the most coveted invitations any high fashion designer would desire: being invited by La Chambre Syndicale de La Haute Couture to present a collection.
Without any formal educational background in fashion, Rad's invitation stands out from the rest. Defining his vision of the future as “a sense of curiosity and innocence driven by [his] no-background background [he has no official and formal training in fashion]. No school. No teachers. No Telly. No Boundaries. No Formatting. I like the idea of a world that we could live and shape by ourselves, only by observing each our own.”
Enter the first unisex Haute Couture brand in fashion history.
As he continues to claim, his “visuals have erupted from a world of [his]. They are asexual, aseasonal, they come from no place, no time, no tradition, yet they could be home anywhere, anytime. They exude de essence of timeless style drawn on a monochromatic and graphical canvas. Palette of blacks and shades of timeless colors, sophisticated unisex modern classics for anti-conformist individuals.”
While it may not be everyone's go-to couture brand, there is no doubt that Rad's visionary concept has been widely embraced by a number of high fashion and couture lovers. His experimentation with new shapes and fabrics pave the way for the future of haute couture -and fashion as well. Where at one time such concept in haute couture probably seemed to be nothing more than a pathetic excuse to overrate minimalism, Rad Hourani has made it his responsibility to prove the contrary.
Intricate and impeccably tailored classic silhouettes reinterpreted architecturally and artistically to fit both men and women is no easy task at all. For decades and longer, haute couture has been mainly about custom fit; Rad is out to establish in high society a growing trend that has existed for a while. Only using the best fabrics to mold, shape and adjust to ones body while retaining its shape, he has proven to make clothes that has no sexuality and yet have the ability to define your own masculinity or femininity comfortably and above all, elegantly.
A collection of layers and layers of blacks paired with more textures of off-blacks and more black, Rad's collection donned his aesthetics a sophisticated modern edge in fit and textures. Models in long coats with shy squared necklines, boxy silhouettes feminized by thick/ thin belts to accentuate the waist proved his styling genius and experience. There is no doubt that the talent of Rad Hourani is one that will change the future of Haute Couture.
EDITOR-IN-CHIEF AND FASHION DIRECTOR AT FRAMED
[IMAGES COURTESY OF FASHIONGPS]